Our online shopping experience relied on images, user reviews, and occasionally videos. It was obvious that videos and photos are no longer sufficient.
Customers desire more control over their products and manufacturers don’t want wasted money on unsold stock. Your customers can interact with your product online by using a product configurator. They can customize the product according to their needs.
What Are The Benefits Of 3D Product Configurators For E-Commerce?
Here are the reasons why product configurators should be used on your e-commerce website.
It Increases Customer Engagement
Three-dimensional product configurators can increase customer engagement in many ways. Customers can interact with your website in a completely new way. This is the first and most obvious. Your service will attract them because they have more control over the purchase.
There’s a third angle that you may not have thought of: 3D configurator subtly encourage your customers to spend more time on the website.
Product Configurator Improves Customer Experience And Satisfaction
There is nothing better than imagining a product and then being able to customize it to your specifications. How many times have you purchased a beautiful product and waited for it arrives? Then you try it on, only to find that it is not the right fit or the color is wrong?
This can ruin your customers’ shopping experience. If this happens in your e-Commerce shop, customers will likely not purchase from you again. They could also leave a negative review, which could scare off new customers. Clients learn more about the product by customizing it and exploring the features and options.
It Reduces The Sales Cycle
The sales cycle is the period from when your customer learned about the product until the moment they become paying customers. Because customers don’t always buy everything they see, there are many stages to the sales funnel.
If you have 3D product configurators, your customers can learn more about your product and services by simply playing with the different options. To turn cold leads into hot prospects, you don’t need to send them emails and make informative videos. Your customers will be more likely to buy your product if you can inform them about it.
Product Configurators Reduce Return Rates
This benefit has been mentioned several times in this article, but we feel it deserves its section. Online shopping has limited product visibility and product access, so product returns are now a common practice.
Some companies find that this is acceptable because the returned products can be resold as normal or B-stock. What if you sell makeup or any other item that must be thrown away immediately after opening? It’s ethical to have a return policy that is fair and loyal.
However, this can lead to huge losses in terms of having to dispose of or repurpose these items. Product configurators solve this problem, provided you use a high-quality one.
Enhanced Marketing: It Helps To Track Customer Behavior
Knowing your customers is critical to e-commerce success. Product configurators, just like other online tools, encourage various actions on your website which you can track and analyze.
Imagine that furniture is being sold and that 300 of the same product were sold. You can look back to see which customization options are more popular than others. This data can be used to optimize future campaigns and to determine which product versions you should feature in your ads.
It Reduces Stock Expenses
The biggest money-waster in e-commerce is unutilized stock. Stocking up on different products is essential because customers will want different options. You are spending money on stocking, and storage, and not knowing what products will be in demand or how long it will take to clear stock.
All these problems can be significantly reduced if your store has a 3D configurator. If a customer customizes a product, production will only begin when the customer is done creating it. Instead of trying to predict what customers will buy, you can now wait for them to make a purchase decision and then manufacture the products accordingly.